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Web Builders 101 | Intro


Developers engineered the interfaces of content management systems to be easily usable by any user, most likely with the standards outlined by Usability.gov. As a web designer, it is important to have a high-level understanding of how some of the most popular content management system works, and why some might be more important than others according to users’ particular needs.

As a former web designer for a SAAS startup company, I often work with multiple content management systems, and analyzing their importances. Outlined below, I have compared some of the top three popular CMS’s on the net- Wordpress, Squarespace and Wix, and have made my own audit of why each come with their own share of pros and cons, that make it worthwhile from a personal, business, and client-facing perspective. The goal is to choose the best platform for our work, as well as the work for our clients.

WIX

USABILITY | What is this CMS good for?

When it comes to simple customizations, Wix is the best CMS for the job. The drag and drop features allow users to easily customize their site from the colors, to the shapes. The code integration are also seemless, and makes making code changes on this site very powerful. Wix is a WYSIWYG, and open HTML abilities to make customizations similar to WP.

SEO | How does this CMS help build more website traffic?

Wix has a robus offering of add-ons, which this CMS calls “widgets,” it’s also known as plugins on Wordpress. Popular widgets like Rabbit SEO are provided on the Wix app

PRICE | Is it worth the cost?

$15/month increases depending on additional services.

FINAL THOUGHT | How does this CMS accomplish business goals?

“Square-Press Combo” - easy to navigate and edit website with no experience.

SQUARESPACE

USABILITY | What is this CMS good for?

WYSIWYG- you may add content by clicking on a dropdown of additional “containers” for content such as text, images, videos, basic HTML. While it’s a popular option, it’s the least customizable

SEO | How does this CMS help build more website traffic?

Doesn’t have an SEO specific app, but has built-in responsiveness (i.e. mobile, tablet, multi-browser use). Google recently updated their technology to give mobile-optimized sites a higher priority

PRICE | Is it worth the cost?

$18/month, charged annually for business accounts, there are additional costs for an ecommerce store

FINAL THOUGHT | How does this CMS accomplish business goals?

Trendiest web templates- mobile responsiveness is what makes this option so popular amongst a wide array of startups and small businesses.

WORDPRESS

USABILITY | What is this CMS good for?

Offers the largest array of website layouts. There is a challenge with navigating and using plugins (the extra functionality sometimes comes at extra time and money).

SEO | How does this CMS help build more website traffic?

Has a robust library for SEO plugins. Over 28% of all websites on the internet are powered by WordPress.

PRICE | Is it worth the cost?

$0 + hosting costs, some templates range from $15-$50

FINAL THOUGHT | How does this CMS accomplish business goals?

Cheapest and most customizable option- corporate favorite because it allows you to build your brand’s” truest web form”. Take the Quiz Below to Test Your Knowledge